“When you shoot for 10 percent better, you’re in a smartness contest- you’re putting all of your people in a smartness contest with everyone else in the world. They’re not going to win. It doesn’t matter how much money you give them. .. If you shoot for ten times bigger instead of 10 percent bigger, it’s almost never a hundred times harder, and the payoff is a hundred times, so you already know that you’ve got a better return on your investment. But sometimes it’s literally easier, and the reason is because that perspective shift is actually cheap relative to being smarter than everyone around you.” – DR. ASTRO TELLER, CAPTAIN OF MOONSHOTS AND CEO OF X1
10x Is Easier Than 2x
It’s easy to be an armchair contrarian. It’s hard to take contrarian action: to question the dominant narrative, to be honest with yourself, to tell the truth even when the immediate outcome is pain.
Wanting: The Power of Mimetic Desire in Everyday Life
When an objective has a large spectrum of possible pathways or solutions, then it’s not a useful tool. Goals are a filtration-tool, filtering the signal from the noise, clarifying where to focus for the highest impact.
10x Is Easier Than 2x
Anytime someone wants you to remain as you are, they do so for their own self-preservation. Your evolution threatens their current security, and they want that security more than the freedom that you seek. It’s plain uncomfortable at first. This is one of the most common reasons people and entrepreneurs don’t go 10x. They know it will make those around them feel uncomfortable for a time. To avoid this discomfort in themselves and those closest to them, people opt 2x, not 10x.
10x Is Easier Than 2x